summary
Twelve years in media and social: websites, Telegram channels, YouTube, Instagram, TikTok — properties with more than 200 million followers between them. Developer communities of 60,000 since 2022, and since 2023 a co-founder of RubyCoin and its five products. Product is his in every one of them: the idea, the spec, the economics, the copy, the distribution — everything between a thought and the first user.
career
RubyCoin · Co-founder · product · growth
2023–present
Ukraine · remote
Ukraine · remote
Five products, 2.8M+ users between them. The idea, the spec and the roadmap in each one. Clients, how the work is divided, and review. B2B separately.
Developer communities · Python · JavaScript
2022–2024
Telegram
Telegram
Several developer communities, 60,000 members between them. Started and grown from nothing: content, moderation, the community itself.
Media and social · websites · Telegram · YouTube · Instagram · TikTok
2014–2022
Properties with more than 200 million followers across platforms. Launched and grown from nothing: content strategy, advertising, monetisation, teams of writers and editors. The same work carries this studio’s own products today, alongside a Ukrainian-language channel about AI and technology.
Writing · Author
2012–2014
Articles and content for websites and media. The starting point.
stack
platforms
TelegramYouTubeInstagramTikTokwebsites
product
specsunit economicscopydistributionB2B
Everything between a thought and the first user
Has started from nothing the things that were later counted in millions
Product, economics and distribution in one person
worked on · 5
DNA
Found the customers first: dozens of channel owners interviewed before a line was written, then the spec.
WardyBot
Turns chat owners’ complaints into tickets — most of the moderation rules started as a customer call.
ImageMaker
The conversation that turned a standalone toy into the shared render engine for a second product.
ChatGPT Bot
Spotted the 2023 gap — Ukrainians could not sign up for Western AI services — and wrote the spec that week.
RubyCoin
Recruited the contributors and ran the intake — the school side of the project is his.